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[C4EMD] Chapter Three

Love Me Tinder, Love Me True: The Impact of Geo-Social Dating Apps

[C4EMD] Chapter Three
Cover for "Cybertraps for Expecting Moms & Dads" (2017)

[Note: This is the third chapter of my 2017 book, Cybertraps for Expecting Moms & Dads. It is available to paid subscribers of The Cybertraps Newsletter. The Introduction and Chapter One are available to all readers.]

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Thirty years ago, in the film “Top Gun,” a cocky Navy fighter pilot with the codename “Maverick” (played, it goes without saying, by Tom Cruise) strode into a San Diego bar called Kansas City Barbecue and said to his wingman “Goose” (Anthony Edwards): “This is what I call a target-rich environment.” [3.1] It is not difficult to imagine the sheer glee with which Maverick would embrace the dating possibilities in today’s mobile world. [3.2]

Computers have been playing an increasingly active role in human matchmaking since at least December 1964, when a group of Harvard College students came up with the idea of using one of the school’s powerful “electronic brains” to process dating questionnaires and for a $3 fee, find a perfect romantic match for love-lorn, socially-awkward, blind date-averse classmates. [3.3] Over the past half-century, computer-aided dating has proven incredibly popular: It has become a billion-dollar-plus industry, and one recent study concluded that more than a third of U.S. marriages now begin through some type of online dating. The study also suggested that married couples who meet online are more satisfied with their marriages than those who met “through family, work, bars/clubs or blind dates.” [3.4]

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